NIKE, INC., the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) announced a 12-year extension of their global outfitting, merchandising, marketing and content partnership that solidifies Nike as the leader in global basketball and as the exclusive on-court uniform and apparel provider for the NBA, WNBA and NBA G League.
Nike will extend its rights over 12 additional seasons to design and manufacture NBA, WNBA and G League uniforms, on-court apparel and fan apparel, furthering its commitment to grow and improve the sport of basketball for the next generation.
“This partnership extension reflects our enduring commitment to growing the game, championing basketball culture and supporting the next generation of athletes,” says Sarah Mensah, president, Jordan Brand.
The global extension is highlighted by new content initiatives, a comprehensive commitment to grassroots basketball, as well as the continued development of a joint membership program that delivers benefits to fans of the brands through distinctive products, content and experiences. As the biggest champion of the women’s game, Nike is also deepening its investment in the WNBA.
The renewal follows the eight-year global outfitting, merchandising, marketing and content partnership struck in 2015, which made Nike the official on-court outfitter beginning with the 2017-18 NBA season. Nike has been an NBA partner since 1992, a marketing partner of the WNBA since its inception in 1997 and a marketing partner of the NBA G League since the 2017-18 season.
